How to Promote Your Dental Practice in a Professional Manner
If you’re in search of new ways to market your dental practice, there are things you can do effectively without depleting your resources. We know it gets so frustrating sometimes. You want to push hard on your campaign but maintain a sense of professionalism so your practice doesn’t look cheap. Sometimes, this leaves you no room for creativity, but really, it shouldn’t have to be that way.
The following are five marketing ideas you can try to boost your market presence while keeping the pride in your dental practice:
1. Be warned about the Hawk.
Not very long ago, Google issued its Hawk update as a way to crack down on shady online businesses. This worked as planned, but the unfortunate side effect was that it made it hard for businesses in geographically close locations. And this is not good for dental practice marketing, knowing that a lot of dentists share a building.
The risk is that the update can cause any of a group of similar businesses within one location, to be automatically considered a spammer forgery. But no worries. As long as you manage your local search engine optimization (SEO) ranking right, just like Le Dentiste has been doing, you can avoid this.
2. Keep your business details accurate.
If you want lift yourself above practically half of all other dental practices out there, check your Google My Business entry and make sure the information you have there is current. This isn’t going to take five minutes and is completely free. You won’t believe how many businesses know their Google My Business information isn’t accurate, or don’t even know that about this feature. Le Dentiste knows about this perfectly well, and that is why they are taking advantage of this very simple but powerful tool.
3. Be useful on mobile.
In case you haven’t heard of it, Google now prioritizes mobile friendliness, so make sure your site meets that requirement or its ranking will surely go down. The reason is obvious: everyone is on mobile today. Check the Le Dentiste website to see an example of mobile-responsive web design..
4. Keep your page loading times up to speed.
When assigning a rank to a website, Google takes page loading times into account. Of course, how fast your pages load is also a factor for your visitors, who normally don’t have time to wait Almost 50% of consumers in fact expect a page load in no more than two seconds. And this is quite understandable, considering how busy everyone is nowadays. With Le Dentiste‘s website, it’s easy to see how fast loading times can make a difference.
5. Spend time email marketing.
If you thought that email marketing is dead, you’re dead wrong. Did you know that it can give you a 4400% ROI and about $44 for each dollar you spend? Ask Le Dentiste for pointers and they may just help.